Origin and Cause provides forensic expertise to insurance companies, law firms, independent adjusters, manufacturers and corporate risk managers –determining the facts through expert investigation and highly trained, skilled professionals with years of hands-on experience. In 2014, they approached us to revamp their long-standing corporate identity which failed to convey the level of care and precision that had become the hallmark of their company.
While their existing logo didn’t convey the level of professionalism and expertise associated with an industry leader, over the course of their 20 years and 30,000 cases, it had acquired some considerable equity, which we felt it was important to preserve.
The new identity that we developed for Origin and Cause distills the old logo down to its essence, incorporating the existing colour palette and form, while elevating the simple geometric shapes into something more sophisticated and versatile. In doing so we were able to preserve the equity of the old brand, while creating something that felt both modern and established.